5 Essentials to Effective Web Design
5 Things to consider at minimum when you are designing your new website so that it can be effective. There is more at play than you might realize when you want your user to interact with your site.
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Is SEO Really Worth Paying Someone For?
I keep seeing articles online about Search Engine Optimization (SEO) being dead. That design studios are dead. That branding agencies are dead. In every single one of them, they rest on the idea that business owners can just do the work themselves. To quote a great man, “obviously, you’re not a golfer”. If you’re reading…
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Top 5 Social Media Platforms to Advertise On
It is likely that you found this blog post via some sort of social media, which in itself, proves this article’s point. Social media is how many people get their news. If you have the right hook, a pretty picture, people will follow your link from their news feed to your site. Every social platform…
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What is SEO? (Search Engine Optimization)
I like to say if your website is the party, SEO is the directions to the party. Nobody is going to show up to your party if you don’t give them directions. Maybe that’s a bad analogy but it makes sense if you think about it. Search Engine Optimization is the process of optimizing your…
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How Important is Your Company’s Logo?
How important is your company’s logo? I’ll get right to it. Extremely important! Your company’s logo is the most critical graphic design piece of your business. What other marketing material is constantly out there for your customers to identify with and recognize as the embodiment of what your company does? The logo should tell a…
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5 Reasons Your Website Is Actually Hurting You
In today’s day and age, your web page is more than just an address. It is the face of your company. Neilson/Norman Group found that “bad” websites are abandoned in the first 10 seconds, while “good” websites tend to be explored for 2 minutes or more. Many consumers will decide within seconds of visiting your…
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5 Reasons Why Your Business Does NOT Need a Mobile App
It’s definitely an odd feeling turning down a large sum of money to build an app for a company. Sometimes an app is just not the right solution. Let me give you an example. Not too long ago we were contacted by a fundraising company looking to build an app. Actually, they wanted a new…
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Has Google changed the way we approach SEO?
Has Google changed the way we approach SEO? With Google’s release of Hummingbird, some people are thinking SEO is dead. Well it’s not true. Even with the release of Hummingbird, Google is saying there is nothing new or different about SEO that we need to worry about, guidance remains the same. The fact is the…
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