Is SEO Really Worth Paying Someone For?

I keep seeing articles online about Search Engine Optimization (SEO) being dead. That design studios are dead. That branding agencies are dead. In every single one of them, they rest on the idea that business owners can just do the work themselves. To quote a great man, “obviously, you’re not a golfer”. If you’re reading…

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What is SEO? (Search Engine Optimization)

I like to say if your website is the party, SEO is the directions to the party. Nobody is going to show up to your party if you don’t give them directions. Maybe that’s a bad analogy but it makes sense if you think about it. Search Engine Optimization is the process of optimizing your…

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How Important is Your Company’s Logo?

How important is your company’s logo? I’ll get right to it. Extremely important! Your company’s logo is the most critical graphic design piece of your business. What other marketing material is constantly out there for your customers to identify with and recognize as the embodiment of what your company does? The logo should tell a…

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Has Google changed the way we approach SEO?

Has Google changed the way we approach SEO? With Google’s release of Hummingbird, some people are thinking SEO is dead. Well it’s not true. Even with the release of Hummingbird, Google is saying there is nothing new or different about SEO that we need to worry about, guidance remains the same. The fact is the…

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