Most everyday web users can’t tell you what elements you need in a website to make it appealing to your target audience. When they are using a website, they just know that it feels right and that they can trust this company. That should be the goal of every website, make the user trust you…
We ended the last article talking about content, which is a great topic all on its own when it comes to SEO. With the latest Google algorithm, it is more imperative than ever to have good website content. I mean writing something that is informative and useful to your reader. Something that answers the questions…
Search engine optimization, or SEO, is the act of optimizing your website to be better crawled, understood, and trusted by search engines. One does this in an effort to obtain that coveted page one ranking for keywords related to one’s business offerings. Since 94% of clicks go to web pages that reside on page one,…
So what is a keyword research report? As a Kodeak client, you will receive this report with any service that we perform for you. This is the first step in any project that we take on. We use these to help us understand your target user, customer, or client better. This report gives us an…
Google updates their search algorithms at least once a day. Yeah, I know. How do you keep a good Google ranking knowing that? It’s work, to say the least. From Penguin to Fred or Possum to Hawk, there are tons of minor tweaks in between those big ones that don’t warrant a cool name. So…
Hopefully, your web designer has some marketing chops because that is exactly what your website is… a marketing platform. Let me tell you why you should be driving as much traffic as possible to your website in this article.
If your internet marketing strategies are failing you and you feel like you’re just throwing your ad spend out the window, take a minute to read a piece of insight we inject into each marketing effort we take on. Interest and Intent should always trump something as fleeting as attention to get the most out of your ads!
Have you ever felt like you have been screwed over by an SEO (search engine optimization) company? Or maybe it was a company that was hired to set up and manage your PPC or SEM campaign that left a sour taste in your mouth. Did you feel like you were just wasting your money because…
All business owners want a “good” website, but what exactly does that mean? Something that looks pretty and has cool imagery and/or animations, right? Well, sort of. You want to make an impact on your user right when they enter your site. You want to grab their attention as quickly as possible and then hold…
Building a successful PPC AdWords campaign can be more difficult than you think. Sure, Google and other social platforms make it easy for you to set them up, but they don’t show you how to be successful in them or how to generate a positive ROI. Get some tips here on what to consider while you set up your campaign.
Content marketing is hard when you are trying to run your own business. But it doesn’t change the fact that it is extremely effective in getting new customers. Here are some tips to help you do it more efficiently and effectively.
Does your website design seem stale and outdated? Is it generating less revenue than you though it should? Your website design has a big factor in how people perceive your business and ultimate buy your product or service.
Launching a new website is just the start of your online presence. You need to get people to your site to make it an effective part of your business and marketing strategy. Start right with solid onsite SEO.
Google My Business added a feature to your listing! You can now have a ‘post’ and a prominent call to action button to convert traffic straight from the SERPs. We will tell you how to take full advantage here!
I know you’re busy. I’m busy. Everyone is busy nowadays, so I’m letting the rabbit out of the hat early. I sell time. Yes, that’s right, I sell time. Our most precious commodity as entrepreneurs & business owners by far.
Here is the story of how our company’s logo design and re-brand moved the growth path of our business upward exponentially! Our own case study on how effective a good logo design really is and how it can impact the company’s profits.
5 Things to consider at minimum when you are designing your new website so that it can be effective. There is more at play than you might realize when you want your user to interact with your site.
I keep seeing articles online about Search Engine Optimization (SEO) being dead. That design studios are dead. That branding agencies are dead. In every single one of them, they rest on the idea that business owners can just do the work themselves. To quote a great man, “obviously, you’re not a golfer”. If you’re reading…
It is likely that you found this blog post via some sort of social media, which in itself, proves this article’s point. Social media is how many people get their news. If you have the right hook, a pretty picture, people will follow your link from their news feed to your site. Every social platform…
I like to say if your website is the party, SEO is the directions to the party. Nobody is going to show up to your party if you don’t give them directions. Maybe that’s a bad analogy but it makes sense if you think about it. Search Engine Optimization is the process of optimizing your…
How important is your company’s logo? I’ll get right to it. Extremely important! Your company’s logo is the most critical graphic design piece of your business. What other marketing material is constantly out there for your customers to identify with and recognize as the embodiment of what your company does? The logo should tell a…
In today’s day and age, your web page is more than just an address. It is the face of your company. Neilson/Norman Group found that “bad” websites are abandoned in the first 10 seconds, while “good” websites tend to be explored for 2 minutes or more. Many consumers will decide within seconds of visiting your…
It’s definitely an odd feeling turning down a large sum of money to build an app for a company. Sometimes an app is just not the right solution. Let me give you an example. Not too long ago we were contacted by a fundraising company looking to build an app. Actually, they wanted a new…
Has Google changed the way we approach SEO? With Google’s release of Hummingbird, some people are thinking SEO is dead. Well it’s not true. Even with the release of Hummingbird, Google is saying there is nothing new or different about SEO that we need to worry about, guidance remains the same. The fact is the…
