Just about every business could benefit from a branded mobile app. The thing to consider, is the investment worth the return at this point in time. We recommend analyzing all the data from your mobile web page before jumping into app development. Look at what your users are doing on their mobile devices while they are on your site. Is the engagement high enough? Are they doing something on their mobile browser that you can make better with a branded app? Can you bring a feature with an app that your customer cannot live without? Learn more about the things to consider before diving in. with these articles from Kodeak.